In the run-up to the ICC World Cup to be held in West Indies this March. PepsiCo India is entering into cross-promotional alliances with other brands.
GE Infrastructure India is aggressively looking at electrification projects
In a bid to expand its presence and create buzz around its direct-to-home offering, Tata Sky is now initiating a massive school contact programme.
Americans are ahead at developing world-class teams.
With CAS just round the corner, the cable operators are gearing up to offer value added services. One big initiative that seems to be on the move is the attempt to offer Internet and IPTV.
Mahanagar Telephone Nigam Ltd has already launched IPTV in Delhi. Its partner, Aksh, may soon tie up with Zee and ESPN too since content and pricing will hold the key to success as others join the fray.
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